As a creative intern at The VIA Agency, I helped develop a campaign for Maine Huts & Trails, a nonprofit network of backcountry huts and trails in western Maine. Our team developed the tagline “Get Away Your Way,” celebrating the many ways people recreate in the outdoors.

Working with a $0 production budget, we visited the huts to capture imagery and incorporated real handwritten messages from guests left in the guidebooks, which I overlaid across social and digital assets. The campaign encouraged organic community participation through the hashtag #MaineHutsMyWay and included a website refresh, social media content, and QR-code fundraising graphics shaped like outdoor gear linking directly to the donation page.